Thank You, Jaguar Nation!
On behalf of 335 student-athletes and 11 head coaches who represent Southern University proudly in 15 NCAA Division I sports, I want to say thank you to each and every financial supporter—from our over 6,000 season book holders, to our anchor corporate sponsors. In 2013-14, the cost for Southern University Athletics to provide athletic scholarships topped $2.2 million—approximately 25% of the total operating budget. As the cost of higher education increases—including books, meals, and tuition costs—so does the cost of providing these opportunities.
Your support is critical to the future of Jaguar Athletics and to the young men and women who want to one day become Southernites, and that is why your support is so critical.
Whether you are a season book holder, small business supporter, corporate sponsor, parent or die-hard fan, we appreciate your support. Increased underwriting of scholarship funding will allow the athletic department to reduce the its financial burdens and free up funding for projects that will improve facilities, enhance the student-athlete experience, and upgrade the fan experience for those attending athletic events. This is good for Southern University and can be a boon for Baton Rouge's economy!
We will continue to offer exciting opportunities for local individuals, businesses, and corporations to participate and advertise for SU athletic events with generously discounted pricing that can, in turn, provide exciting benefits for employees and clients and fun, family-friendly outings. This will also provide us with a terrific opportunity to establish relationships with local citizens and businesses and grow the university's identity and share its brand!
The following report will detail the fundraising successes we experienced in 2013-14 and show Jaguar fans exactly what their investment in SU student-athletes produced this very exciting year.
What follows is a summary of this past fiscal year's fundraising activity, ways to support Southern Athletics in 2014-15, and some departmental highlights. As always, if you have questions, if you are interested in making a donation, or setting up a meeting to discuss further, please, contact me by any of the means listed below. Thank you for your support, and Go Jags!
#ThisIsSouthern
William Broussard, Ph. D. Director of Athletics
Jaguar Jamboree 2013-14 Annual Report
Total Attainment[1]: $1,753,445[2]
Total Cash Attainment: $1,036,298 up 3% over 2012-13
Total Gifts-in-Kind: $717,147 up 2.6% over 2012-13
Corporate Sponsorships[3] (Cash and Gifts-in-Kind): $493,975 and $663,297, $1,157,272 total
up 2.1% over 2012-13
Number of Corporate Sponsors: 33, 12 Cash only, 15 In-Kind only, 6 combined
Added 4 new sponsors in 2013-14
Corporate Sponsors: Cox Communications, Coca-Cola, Aramark, The Baton Rouge Daily Advocate, Russell Athletics, Baton Rouge Orthopedic, Miller-Coors, Nike, Peoples Health, Louisiana Lottery, Our Lady of the Lake, Raising Cane's, Follett Bookstore, Louisiana Tobacco Free Living, Microtel, Radisson, NBC 33, Sun Electric, Visit Baton Rouge, BTR Metro Airport, Hilton Garden Inn, Aerial Lifts, Clear Channel Communications, Gerry Lane Automotive, Southern Parents and Teachers FCU, Southern University ROTC, WTQT, WFXZ, Academy Sports, Heritage Sports Network, 3 others.
Private Donations (Cash and Gifts-In-Kind): $260,212 and $55,150: $315,362 total
Up 25% over 2012-13
Ancillary revenues (Grants, Royalties): $280.811
Points of Pride
SWAC: 2 Tournament Champions (Football and Women's Tennis), 2 Division Champions (Women's Soccer and Football), 2 Regular Season Champions (Men's Basketball, Women's Basketball) 2 regular season runners-up (Men's and Women's Outdoor Track), 15 All-SWAC Student-Athletes, including Football Offensive MVP Dray Joseph, Women's Tennis Player of the Year Darnesha Moore, Men's Basketball Newcomer of the Year Calvin Godfrey, and SWAC Coaches of the Year Roman Banks (MBB), Jeff Conyers (WTennis), Sandy Pugh (WBB), and Dawson Odums (Football), 31 medalists in Men's and Women's Indoor and Outdoor Track, including Men's Indoor and Outdoor Field MVP D'Wayne Houston, and 3 SWAC Records (Devin Jenkins-60m dash, Tershauna Broadnax-60 m hurdles, Katelyn Roth-Hammer).
2013 SWAC Football Champions
All-Louisiana, All-American, and HBCU: Lee Doss, LSWA All-Louisiana 2nd Team, Sports Network 2nd Team All-American and AP 3rd Team All-American, Daniel Brown, LSWA All-Louisiana 2nd Team, Calvin Godfrey, LSWA All-Louisiana 3rd Team, Kendra Coleman, LSWA All-Louisiana 2nd Team, Dray Joseph named HBCU Digest Black College Male Athlete of the Year and Dawson Odums named Black College Coach of the Year, Devin Jenkins runs 10.06 100m Dash and 20.10 200m Dash, both top 10 times in NCAA.
Football: SWAC Western Division and SCG Champions, Bayou Classic Champions, w 9-4, 8-2 SWAC record.
Men's Basketball: SWAC regular season champions, 19-13 season record.
Women's Basketball: SWAC regular season champions, 20-11 season record.
Women's Soccer: Led by 2nd team All-SWAC selection Jami Blackston, team wins first ever SWAC Western Division championship, with 8-9-2 record (7-4-1 SWAC).
Tennis: led by freshman Player of the Year Darnesha Moore wins 5th consecutive SWAC Tournament Championship.
Facility Enhancement: Installed new banners and signage at Mumford Stadium (including vinyl wraps on west side, murals in Field House), built $1.4 million Baseball Field House, housing locker rooms and training room for baseball, new baseball and softball offices.
Rendering of $1.4 million Southern University Baseball Field House
Academic Achievement: 71 students named to All-SWAC Academic Team, led by 21 entrants from Football and 11 entrants from Women's Soccer. 60% of SU student athletes earned college degrees in 2013 Graduation Success Rate cohort, the third consecutive year above 60%. 69 student-athletes were conferred degrees in 2013-2014.
Community Service: Through the Student-Athlete Advisory Council, Southern student-athletes engaged in over 4,000 hours of community service, reading to elementary school students, visiting local hospitals, and volunteering with organizations such as Sisters for Sisters, Big Buddy, Baton Rouge Children's Health Initiative, and area churches.
New Faces: Interim head softball coach Tayl'r Hollis, Bowling Coach Rose Fogg, Assistant Athletic Trainer Brittanie Vaughn, and Assistant Business Manager Ajennae Dillon joined the staff.
2014-15 Giving Programs/Opportunities
Jamboree Athletic Association – The official giving organization of Southern Athletics, accepting 100% tax deductible donation to underwrite the Athletic Scholarship Fund. Contact Dr. William Broussard, Director of Athletics, at 225-771-5930.
2014-15 Season Books – available for Football, Basketball, and Baseball. Football season books range from $90-$225 (More information available at gojagsports.com). Basketball reserve seating available for $100/$125, Baseball season books for $50 (less than $4 per game!).
“Nation Builders” Ticket Donation Program – individuals and businesses can purchase and then donate tickets for local youth, non-profit, and faith-based organizations to attend Southern athletic events—100% tax-deductible. Support local youth and help rebuild the Jaguar Nation!
Facility Rental – from rental of Mumford Stadium for football events to the Moore Track and Field complex for high school or track competitions, to rental of Mumford Field House suites for birthday, retirement, and alumni events, Southern University can provide first-class facilities and hospitality at affordable rates. Contact Assistant Athletic Director Earl Hill for booking and pricing at 225-771-2710.
Mumford Stadium Advertising – East and West Side (3'X3'-$300), East and West Side Concourse (1.5'X4'-$500), and East and West Side Portal (4'X6'-15', $2500-$10,000) available, along with ticket/advertising sponsorship packages.
Jagvision Scoreboard initiative: Four advertisement slots available at $5000 each. Includes total of (12) 30-second TV-spots run on Jagvision, (12) Public Address Reads, (1) still graphic image (to be displayed during PA read) and complimentary ticket consideration for all (6) SU home games during the 2014 season.
Scoreboard crowd prompt sponsorships: Have you company logo affixed into ESPN style digital graphics activated during in game events at SU home games such as, Touchdowns, 3rd Down, etc.
Contact Athletic Director William Broussard for more information at 225-771-5930.
Southern Athletics Support Groups – Southern University Football Alumni Association, Hardwood Court Club, Baseball Booster Club, 6th Man Club, Blue and Gold Century Club, Quarterback Club, and A Nation of Dominance are active booster organizations seeking to grow membership and support the Jags!
[1] Total attainment represents every dollar attained for athletic purposes via cash donations, sponsorships, gifts-in-kind to underwrite expenses, grants, royalties, and ancillary revenues by coaches and athletic administrators and deposited into University, Alumni, and Foundation accounts. After all reports submitted, 2012-13 attainment totaled $1,705,494. Up 2.81% over 2012-2013.
[2] Up $1,080,144 over 2011-12, a 135% increase
[3] Sponsorships represent investments which yielded advertising or recognition elements, as opposed to private donations, which are fully tax-deductible as gifts.
