BROOKINGS,  S.D. – Daktronics, of  Brookings,  South  Dakota,  has  partnered   with Southern  University  and  A&M  College  and  the  SU  System Foundation  to  install  a new  LED  video  display  at  A.W.  Mumford  Stadium,  just in time for the Jaguar football season.  

“We're  thrilled  about  this  partnership  opportunity  with  Daktronics  and  the  SU  System  Foundation,  and  about   continuing  to  enhance  the  fan  experience  for  Jaguar  football,”  said  Southern  University  Director  of  Athletics   William  Broussard. 

SU System  Foundation Executive Director Alfred E. Harrell, III, echoed Broussard's comments.

“We greatly  value  our  partnership  with  the  Baton  Rouge  Coca-Cola  bottling company,  our  title  sponsor  for  the   new  scoreboard  project  and  the  opportunity  to provide  the  athletic  department  with  a  state‑of-the-art  scoreboard   that  will  allow  our fans  and  athletic  program  to  benefit  from  the  latest  technology  in  the  industry,” Harrell said.

The  display  features  a  high definition  screen layout to  provide  excellent  image clarity and  contrast  to  live  video  and  replays.   The  display  area is  18 feet  high  by 48 feet wide. In addition to showing  full  video,  it can  also  be  sectioned  into   different  windows to  highlight  graphics,  animations,  sponsor  messages,  statistics  and  other  game  information.  

It  also  features  wide- angle   visibility  to  appeal  to  every  fan  seated  in  the stadium

Daktronics Creative Services will produce and deliver  the  content  at  the university's request. An LED  retrofit  to  the  existing  translucent  scoreboard  was installed August 22 and  an eight‑input HD switcher  is set to complete  the  installation process in October.

With the new HD switcher in place, Southern will stream three home football games in full HD live on GoJagSports.com to Jaguars All-Access subscribers.     

“It's  great  to  be  able  to  partner  with  Southern  University  on  these  stadium enhancements,”  said  Andrew  Rice,   Daktronics  sales  representative.  “The  new  display will  greatly  enhance  the  game-day  experience  for  players  and   fans,  and  it  will  be exciting  to  see  the  display  in  action  this  fall.”      

Daktronics  LED  video  and  messaging  display  technology  offers  a  long  lifetime with minimal  maintenance  and   low  power  consumption,  providing  value  and excitement  for years  to  come.